ABOUT

With their best-selling range in one hand and the world's most recognisable character in the other, SENKA looked to Cowan to create the perfect marriage of two inherently Japanese brands. Given any other day, this might turn up to be yet another careless collaboration on the ‘brand-wagon’—so we thought to ourselves, can this be more?

To stand out from a world filled with Hello Kitty limited editions, the team adopted a ‘brand-first’ thinking, keeping the brand promises at its core as we created a 360° campaign to launch the new SENKA x Hello Kitty Limited Edition Perfect Whip range.

We looked to SENKA's mission to offer brighter days for your skin and Hello Kitty's universal symbol of friendship which gave us the inspiration to create the Perfect Skin for the Perfect Day—taking you on an adventure with Hello Kitty and Tiny Chum (the little bear) through a whimsical world of foam.
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The campaign was launched in over 5 APAC markets and counting, namely Singapore, Malaysia, Indonesia, Hong Kong and Taiwan.

ONLINE TO OFFLINE BRAND EXPERIENCE

As part of the omni-channel strategy, a pop-up activation was created by the team at SENKA based on the campaign concept. Held over a week at Watsons in Ngee Ann City Singapore, it was a perfect day for SENKA and Hello Kitty fans alike as they enjoyed special promotions and prizes.