CHALLENGE

For the reissue of the iconic Aztreks, Reebok wanted to create a marketing kit that is easily produced and adapted across the markets. This kit was sent out to influencers and content creators in the region to promote its release.

SOLUTION

Stemming from the idea of a 'time capsule', we referenced popular 90s graphic trends, and icons, from VHS sleeves to holographic stickers. There was even a 'mixtape' in a form of cassette shaped insert and a Spotify playlist—listen to it here. Part of our design solution was to create a sleeve so it could be easily produced and simply slipped over the existing shoebox.