CHALLENGE
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HEYBO wanted a brand that speaks their love for food and delicious asian-mediterranean fusion grain bowls. They realized the need for a grain bowl concept that was entirely fresh to set itself apart from its competitors that were already in the market (especially in the CBD).

SOLUTION
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Inspired by home-cooked meals in cultures around the world, each hearty bowl symbolises more than just food: a warm welcome, an introduction to another culture, and a rainy day comfort. Simply put? Sunshine in a bowl.

We crafted a brand story and visual identity to convey the natural vibrance and goodness that every bowl brings, radiating a familiar warmth that is instantly recognisable. The look & feel was inspired by the idea of creating 'a tribe', which took form in hand drawn illustrations, organic shapes, painted-style typography and matched with a colour palette that brings to life the warmth that Heybo offers.